July 17-19, 2017 / Vancouver, BC

Jon Crowley / Director, Strategic Planning, Publicis North America

Jon is a strategic planner at Publicis in Toronto. He's spent the last 9 years working in planning & strategy, helping companies develop a better understanding of customer behaviour, what influences it, how they fit into it, and what they can do to impact it.

Talk / Beyond the Filter Bubble: How Social Media is Changing what Content Means, and How it Works

Right now, that means focusing on how customers engage with brands and content, across different channels, different demographics, and different categories. Before working at Publicis, Jon was at Weber Shandwick, building integrated communications campaigns for audiences in Canada, the US, and Europe, working as part of the agency's global health group.