July 17-19, 2017 / Vancouver, BC

Margot Bloomstein / Principal, Appropriate, Inc. and Author, Content Strategy at Work

Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.

Workshop / Building a Brand-Driven Message Architecture

Talk / All Together Now: Designing for Democratized Publishing

She partners with retailers, universities, and other organizations to create brand-appropriate user experiences that engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

Advertising and interactive agencies as well as large corporations turn to Margot to help grow their content strategy practices. Over the past decade, she’s had a hand in shaping corporate social responsibility efforts at Timberland, content for alumni relations at Tufts University, and strategy for cultural tourism in the state of Nevada. The rogues' gallery also includes Sallie Mae, Scholastic, ECCO Shoes, Fidelity, Liberty Mutual, Philips, Lindt and Sprüngli, Furman University, Harvard University, and the Rhode Island Public Transit Authority.

A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot is a popular speaker at conferences around the world. Recent engagements include CS Forum, Confab, and Web 2.0. She also produces BrandSort, a tool embraced by consultancies of all sizes to clarify communication goals. She is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement and writes shorter missives on Twitter at @mbloomstein.